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Brand Design

Brand Design: Why It Matters for your Brand

As a business owner, you might have heard the term "brand design" before, but you may not be entirely sure what it means or why…
A Comprehensive Guide to Website Structure

A Comprehensive Guide to Website Structure

As businesses and brands continue to expand their online presence, the importance of website structure cannot be overstated. A well-structured website helps users navigate the…
What is CPM in Digital Marketing

What is CPM in Digital Marketing, How Can you Improve It?

CPM, or cost per thousand impressions, is a commonly used metric in digital marketing that refers to the cost an advertiser pays for every 1,000…
Purpose of E commerce website

The Purpose of E-commerce website

As a consumer in the modern world, you're likely no stranger to online shopping. E-commerce has become a cornerstone of the digital age, making it…
Social Media for Ecommerce Success

The Role of Social Media for Ecommerce Success

E-commerce marketers are increasingly using social media platforms to build their brand awareness, connect with customers, and promote their products with the help of organic…
Effective KPIs for Website

Must Know Effective KPIs for Website

KPIs or Key Performance Indicators are quantifiable measures of performance over time. Website KPIs help you measure the success of your website. The issue is…