Every business creates a website with the aim of converting prospects into leads. If you do not upgrade it properly, the website will eventually start losing traffic. Your shoppers may start abandoning their carts, or there might be a fall in the traffic volume itself. Sometimes, you might find that the bounce rate on mobile devices may be significantly higher than desktop. You will also find many reasons for redesigning a website as your business develops and takes on new directions.. Let us begin with the basics. What is website redesign?
Website redesigning is a comprehensive process that involves creating a website redesign strategy to upgrade content, refresh layouts, and enhance navigation for improved conversions and site performance.
So why redesign a website? Let us dig a bit deeper into the benefits of a website redesign in order to help you envision yours a bit better. We will also be covering some easy website redesign tips
Rebranding
As your business develops, you may need to add more content into it. You might even have to merge with other microsites over time. Eventually, it may lose the consistent look, consuming and frustrating visitors. When your site grows significantly, it may be time to review your brand goals and strategy, and implement a brand guideline and style so as to bring about a cohesive and recognizable design across all platforms including your website. Your website redesign checklist should include a color palette, fonts and font hierarchy, button styles, iconography, etc. If you cannot do it on your own, you can always look for an agency that provides web design services.
Driving Traffic
There is no point in having a great website design if no one can see it. In order to drive traffic to your website, you need to optimize the site for search engines. One way to do this is to make blogging a part of your strategy. While writing blogs, you need to do extensive keyword searches to understand the specific keywords phrases people use when searching and include them in your titles, headers, body copy, meta descriptions, and URLs. Link related blogs so that both users and search engine bots are aware of the value, connection, and relevancy of each piece of material on your website. Also, Read: UCD vs UX: What’s the Difference?
Increasing Conversion
If you have a lot of traffic but not enough leads, you may need to redesign your website around a clear conversion strategy. Visitors to your website should be able to clearly understand what you do, and who your target market is. Then, it should persuade them to proceed with becoming a customer. You need to remove unnecessary content and maybe add testimonials and reviews that convince visitors. An interactive website with live chats and other features will also go a long way in striking conversion off of your website redesign checklist.
Adding Functionality
A good website needs to be user friendly, easy to understand and navigate. Both your users on the front end and your marketing team on the backend must be able to quick and easy access. As your business grows, you will need to add more functionalities so that it meets the evolving expectations and needs of your customers and your back-end team. You might need to increase interactions, add live chats etc.
When you add more components to an existing website, it might become crowded and confusing. Redesigning your website, especially with agencies known for providing UI/UX design services, will help you come up with a design strategy that focuses on improving navigability and personalisation and can support your growth over time, making it easy for visitors to find what they are looking for quickly and easily.
Optimizing for Mobile
Mobile devices accounted for 64% of organic search engine visits in 2020 (Statista). Since mobile has become popular, search engines have been optimizing their experiences around it. Which is why when you search for something on Google, you will find websites who have mobile friendly pages on top of the search results. When you redesign your website in order to make it equally responsive for desktop and mobile, users must be able to have similar experiences on both.
Website redesign process takes time and money.You cannot rush into it if you want to get success online. If done properly a redesign can help you enhance your rankings, fulfill the demands of your staff and visitors, and raise conversion rates.
