What is Pay-Per-Click Advertising?
Pay-Per-Click is an online advertising model where advertisers have to pay only when users click on one of their online ads. PPC ads are of different types, but one of the most common ones is the paid search ad. These are the ads that appear alongside your search results on search engines like Google. When you perform commercial searches online, they trigger pay-per-click ads. PPC advertising also includes display advertising like serving banner ads and remarketing.
What Does Pay-Per-Click Do? How Do They Work?
If you want your ad to appear alongside search results in a search engine, you need to first bid in an Ad Auction. This is an automated process that Google and other search engines use to determine the relevance and validity of advertisements that appear on their SERPs (Search Engine Results Page). It allows you to bid for ad placement in the search engine sponsored links that appear when someone searches for a keyword related to your business.
After the bidding is done and your ads begin to appear on the SERPs, users will start to click on your ads sending them to your website. You have to pay the search engine a fee only if this happens. If the visitor buys your product, then it is going to be worth more than what you paid for the ad. Of the many benefits of PPC advertising, one is that search engines reward advertisers who create relevant, targeted pay–per–click campaigns by charging them less for the clicks. This will only give you higher profits.
Building a successful pay-per-click campaign takes a lot of effort. You need to research and select the right keywords and organize them into an attractive campaign inculcating different ad groups. Then you have to set up landing pages that have a high probability of conversions. Also, Read: Digital Marketing Trends
What is Pay-Per-Click Management?
The process of managing a company’s PPC strategy and budget is called PPC Management. It is one of the best ways for your business to increase its return on investment (ROI) from PPC Campaigns. When you have proactive management of your campaigns and there is someone designated to that role alone, your business can make strategic, data-driven decisions that improve your pay-per-click performance and return on investment.
What are the Different Pay-Per-Click Management Services?
Pay-Per-Click Management involves:
Keyword Analysis
It is the key terms and phrases that trigger PPC ads to appear in search results. Therefore, keyword analysis is an essential component of PPC campaign management. You need to choose the right keyword if you want your ads to appear in relevant search results. In PPC management, in-depth research is done to find the related key terms for your ad.
Channel Targeting
When we are asked what is PPC services, most of us believe that PPC management service is all about managing ads on Google search results. While search ads play a significant role in PPC Management, that is not all. For example, Google offers display ads that require PPC Management. Moreover, there are many other channels like Bing and social media networks like Facebook that you can use for running your paid online ads. While doing PPC management, you have to carefully choose and manage the channels you advertise in depending on the needs of your business.
Competitive Analysis
If you are doing online paid advertising, be the best you can at it. For this, you need to always keep tabs on the PPC ads that your competitions run. It is only then that you can stay a step ahead of them. Competitive analysis involves monitoring:
Bid Amounts: Keep tabs on their bids to see if you can optimize yours to make the most out of your budget.
Keyword Selection: Following the keywords that your competitions use may give you ideas for new ones to target.
Ad Copy: In case you bid on the same keywords, you can keep an eye on your competition’s ad copy to see what they do it make it more effective. The better pay per click advertising copy always gets better placement and results. Also, Read: Types of Digital Marketing Services
Landing Page Creation
PPC management helps you create engaging landing pages. It is the page that your leads are taken to when they click your ad. With proper PPC management, you can create landing pages that are customized to a specific campaign or offer and guide visitors towards a single call to action. This gives a better chance for your leads to become conversions.
Campaign Monitoring
You should always keep tracking your PPC campaign to make sure that it is driving results. With PPC Management, you can monitor the performance of your campaign to see if you need to make further changes for optimization. Monitoring is what will tell you if you’re getting the return on investment (ROI) you want from PPC.
PPC Testing
Before you run any PPC campaign, you need to test different parts of your ad so you can ensure you’re putting out the best version of it. You need to test anything and everything from landing page titles to page extensions.
Why Do you Need PPC Management Services?
The role of PPC in digital marketing is now more relevant than ever. At this time, when every business is trying to mark their presence online, Pay-Per-Click has become very handy. But running a PPC campaign when you are not familiar with it will be a challenge. There are paid media agencies that can help you in creating a successful campaign.
At Cyfer, we are aware that you will be having a lot on your plate with other aspects of your business. With our input, you can stay on top of your campaign while we run it successfully. Your time will be spent on making your business better on other ends. If you are looking for an expert partner that can improve your PPC results without taking too much of your time, then Cyfer is the agency for you.
