The Inevitable Local SEO Benefits for your Business
The impact of covid 19 has given rise to many online businesses around the world. Being confined to homes has also made consumers search for anything and everything online. With so many businesses popping up, you need something that can grab the attention of a potential customer. This is where you will need SEO.
What is Local SEO?
Local SEO is a series of SEO strategies designed to help your business be more visible in local search results on Google. It involves optimizing your online presence for better visibility within the local search results through tasks like managing Google Profile, optimizing your website, building citations, local link building, spam fighting, etc. Read ahead to find out why local SEO is crucial for your business to flourish.
The advantages of local SEO make it highly beneficial for local businesses, SEO agencies working with local clients, multi-location brands and franchises, and service-area businesses (SABs). Service-area businesses are businesses like plumbers and electricians that deliver or serve customers in their own homes. SEO for local businesses aim to reach their local audience and drive footfall to their physical location or develop business within a service area.
How Does Local SEO Work?
Usually when you search on Google, it scans through its index to provide the best result for your particular query. But what makes Local SEO different is that Google uses a different set of ranking factors to rank the local search results.
So, to increase your visibility with local SEO, you need to create content using keywords relevant to your localities like the name of your city, town, name and zip code, etc. You also need to build links and accurate reviews. Local SEO focuses on improving visibility on Google Maps and in the local 3-pack of SERPs. These parts of the search engine results give local consumers the results specific to their local area or within a certain distance from their physical location.
The three main elements that ate key to ranking in the local pack are proximity, prominence, and relevance. They are called the three pillars of local SEO
Proximity refers to how close your business is to the person searching for your services. It is the physical distance between their location and your address. The closer you are to the person searching, the higher up you will be on their results.
It is not easy to manipulate proximity because you cannot move your address in Google to rank in other locations. What you can do is optimize your Google Business profile and use other tactics like localized keyword phrases on your website to expand the radius for a particular search query.
Prominence in local SEO refers to your ‘popularity’ amongst online users. Usually, the prominence of your business offline will automatically reflect online without working too much on it. There are still some tips and tricks you can do to boost your prominence for a better local ranking.
Backlinks- also called “inbound links” or “incoming links”are links created to link one website to another. When Google crawls a website and finds others sites linked to your website, it is seen as a sign of your authenticity. The fact that others talk about you is taken into consideration while considering your trustworthiness.
When social media activities like follows, mentions, reviews, and other activities are crawled and traced back to your website, it shows Google that you are active and trustworthy.
Keeping track of the positive reviews you get for your business is another way Google determines your trustworthiness. You need to be active by replying to all reviews, both positive and negative.
You need to get the name, address, and phone number of your business listed on as many business directories as possible. One thing you need to be very careful about during this process is that your information must be consistent across all listings. They must be the same as the details you have given in your business profile.
When a user searches for something online, Google always shows the most relevant results to the search. It will display content that best satisfies the search intent. Your website and Google Business profile need to have those relevant keywords listed to appear higher up on the search page.
A good digital marketing agency can help optimize local SEO for small businesses and other ventures and help them appear higher on search results. We are a top SEO agency that has been helping our clients in various fields with their local SEOs.
Why is Local SEO Beneficial?
Improves Online Visibility
One of the main benefits of Local SEO is that it increases your online visibility. Research shows that the first five results that appear on a search result page get 67.7% of user clicks (without including paid ads). If your business doesn’t appear in these top 5 positions, chances are that the audience will not even notice you. Using local SEO techniques will help you score better in organic results and increase your visibility. Also, Read: What is SEO
Builds a Community
Building a community with other businesses in your locality can bring positive results for everyone involved. When you start making efforts to link and connect with other local companies, you can get reputable backlinks and boost your ranks. If you refer your customers to other relevant services, they will also do the same, improving your business and working relationships in the process.
Gains Relevant Traffic
Targeting local customers increases the chances of those people coming and visiting you. If your business is one whose success depends upon local traffic and your SEO approach is a broad one, the visits you get will be more global and will eventually be a dead-end one. Even though getting a broader reach may feel great, the chances that it becomes a paying customer are very slim.
Encourages Local Return Customers
When you provide local customers with good service, you can win them over as loyal clients. So, the next time they have the same requirement, your name will pop up at the top of their search result. Also, Read: Who Needs SEO services
Getting a high spot on the results page encourages consumers to trust your business. They believe that Google has vetted you. The position convinces them of your authenticity and authority in your field of business.
Reduces Ad Costs
Using local SEO means that you do not have to pay for ads to ensure the visibility of your business. With a high rank in search results, Google becomes a platform for free advertisement for you. The clicks you obtain from these will be more valuable than those you gain from paid ads.
An increase in relevant traffic inevitably leads to better sales. Customers rely on local SEO intending to buy, and when your business appears high on the search result, there are more chances that they come to you for purchase.