ROAS Calculator

If you are a business that use paid ads for marketing, this is just the tool for you. It is extremely important for you to know the revenues generated in relation to the amount you spend on ads.

You can use this tool to calculate return on ad spend (ROAS), and determine your profits.

It will tell you the ROAS percentage, which indicates the money you have earned through the particular ad campaign in comparison to the amount spent on it.

To calculate return on ad spend manually, you can use the formula given below:

ROAS = (money gained from ads/money spent on ads) x 100

This formula helps you find out if you generated any profit from your ads, by deducting the spent amount from the amount earned.

A positive ROAS percentage indicates that you made money on your ad, however, it does not necessarily mean that you gained profits.

Here’s an example. Consider, you spent INR 300 on an ad, and generated INR 200. The ROAS percentage will be 67%. This means you have not made any profit. If the revenue generated equals your ad spend, ROAS will be 100%.

So generally, in order to secure profits, you need to have ROAS over 100%. As a business that relies on paid ads as a strategy, you will need to stay on top of your ad spends and check your campaigns regularly. This can be a tedious task, so we’ve made it as simple as can be.

Calculate the return on ad spends easily using our free ROAS calculator.

How It Works:

We have designed this ROAS calculator tool for simplicity. All you have to do is enter the key information in the space provided, and our tool will calculate return on ad spend percentage for you.

1. Input revenue derived from the specific ad source.

2. Enter the cost spent on this ad source.

3. Click on ‘solve’ Button

The result will be displayed instantly.

Why You Should Use ROAS Calculator:

Check the performance of your ad campaign regularly

The first sign of an ineffective ad campaign is a low ROAS. It is extremely important to check and recheck the performance of your ad campaign. A measurable metric for this purpose is to calculate return on ad spends. This allows you to gauge the overall performance of your ad campaign.

Accurate results

You can calculate return on ad spend manually, but there is a risk of miscalculation. The slightest error can be fatal, and you may end up with a wrong ROAS value and a misled judgment regarding the performance of your ad campaign. With our ROAS calculator, there is no fear of miscalculations. We guarantee the most accurate and reliable results.

Keeps you informed about ad campaign metrics.

To calculate return on ad spend, you have to know important ad campaign metrics. You will naturally have to keep track of overlooked or ignored metrics such as amount spent each month on ads alone. This information allows you to strategize and plan your campaigns more effectively.

Factors That Influence ROAS:

We have designed this ROAS calculator tool for simplicity. All you have to do is enter the key information in the space provided, and our tool will calculate return on ad spend percentage for you.

Targeting

Targeting the right audience and reaching out to the targeted audience most effectively is one of the key factors that contribute to the success of an ad campaign. Targeting enables you to get your advertising message to the most qualified audience. If it doesn’t reach the right audience, your entire campaign can go to waste.

Cost per click

Your Cost per click (CPC) should be neither too high nor too low. If your CPC is too high, your ads might reach the targeted audience, however the ad spend will increase. On the other hand, if it is too low, your ads might not reach the audience. Both cases will be detrimental to your ROAS.

Landing Page

The landing page of your website is where your audience is taken when they click on your ad. You have to make sure this page is appealing and engaging, to ensure conversion. It should include clear information about your products and services and appeal to your audience’s interests.