KPIs or Key Performance Indicators are quantifiable measures of performance over time. Website KPIs help you measure the success of your website. The issue is that there are a lot of metrics, and it is almost impossible to track them all to benefit your website. And while all businesses want to generate revenue, the conversion process is different for each business. Using website performance metrics will be productive only if you clearly understand your conversion process and goals, and narrow in on the most relevant and useful metrics.Â
Tracking these website success measure metrics also gives you an understanding of how users behave on various pages. You can see if visitors are following the path you have chartered for them or not and optimize your page accordingly to get the conversion you are aiming for.Â
Apart from this, every top SEO agency uses website performance metrics to track the effectiveness of its content strategy and the success of paid ads. It gives insight into keyword ranking and conversion rates.
So how do you know which website success measures metrics you need to track? The metrics you track should directly indicate how your goals are being met. For example, if you want to reach Google’s first page, you should track metrics that are related to search performance, like tracking which keywords you rank for. On the other hand, if your goal is to increase quarterly web sales, you need to track conversions, visitors’ behavior on your website and when cart abandonment is occurring. You should work on the metric to identify areas that need improvement instead of focusing on those that give you only positive images.Â
Now that you understand the importance of how to measure website performance, here are a few website performance metrics you can track that will give you a complete performance review regardless of business benchmarks.Â
Website Speed
At first glance, you might think that this means load time, but this metric goes much deeper. As people’s attentions span is shortening rapidly, there is a need to pay attention to speed-related functions likeÂ
Time to Title– the amount of time from when a visitor requests the website to the moment your title appears on the browser tab. This ensures the legitimacy of your website
Time to Start Render:Â The amount of time from the user requests a website to when the content is seen on the browser. The quicker this is, the more likely the visitor will stay on your webpage.Â
Time to Interact: The amount of time from the user requests to the moment when the user can take action like scrolling through it or clicking on a link. This will also affect how long the visitor will stay on your site.
Apart from these three, there are other metrics that are associated with website speed.
Number of Assets
One of the most important KPIs for website performance is the number of assets it has. Assets are the materials like text, video and audio content that make up your website. On the back end, each of these is a different element. As you include more assets, you can slow down your page-load time significantly. You can always consider hosting them on an external server to speed up page load time.
Error RateÂ
It is the percentage of request issues your site has in comparison to the total number of requests. If they keep increasing, it means that you are about to have a major issue. If you keep an eye on them, you can diagnose and fix the issue before it becomes too large. Otherwise, you will have to correct each error in real time after your site shuts down. Also, Read: Major Advantages of Digital Marketing
Bounce Rate
It is the number of users who leave your site just after they arrive. A high bounce rate impacts conversions, and overall performance and has a negative impact on SEO.
Unique Visitors
This is a valuable metric that indicates growth. It refers to a single browse that has accessed your website over a specific period. An increased number of unique visitors means that your brand is growing.
There are many other metrics you can use to track the performance of your website. Regardless of your budget, you can do them for free. There are also tools in different price ranges that can track website performance. You can always consult a digital marketing agency in case you need help.
