Importance of Logo and its Impact on Branding
In the age where potential customers are bombarded with messages of all types from businesses trying to get their attention, everyone is trying to stand out from their competitors. Having a recognizable brand is one of the most important ways in which you can make yourself unique.
A logo is most probably the first interaction the public has with your company. To make a good first impression, you should visually express yourself in the logo. A good logo communicates ownership, quality, and values. When people keep seeing it on your products, business cards, websites, and social media, it slowly imprints on their minds, making you more recognizable. There are many agencies that offer logo and branding services to businesses of all kinds.
What is a Logo?
The concept of logos can be said to have been born when early humans started drawing symbols as a mode of communication. Think of Egyptian hieroglyphs and ancient family crests. Even though they look different from today’s logos, both have the same objective – recognition.
Simply put, a logo is a symbol used to identify a brand or product. They come in all shapes and sizes and can contain words, images, and colors. If a logo is designed after a careful thought process, it can help tell a company’s story and convey its brand message. They can even help establish an emotional connection with the target audience.
What are the Components of a Logo?
While there is no set rule that a logo must contain these components, below are some common elements seen in logos.
If you use colors correctly, they can be the core communicators of your message. With the right color, you can tell your audience if you are premium or affordable, playful or serious, innovative or old-school, or anything you want. The color/s in your logo is more or less the color palate of your brand. These are the colors that you will be using in all your branding materials to establish familiarity.
Typography includes the letters you see in a logo, the font, and how both are arranged. Similar to color, typography can also be used to convey what kind of brand you are. Logos can be built around single letters, monograms, or even full names.
Images can vary from simple outlines to detailed renditions or even abstracts of a concept. You can use the image of your product or a symbol of something that your brand stands for. If you do include images in your logo, the only thing that you need to be careful about is that they stay visible even if they are resized.
A tagline is a sentence or a catchphrase crafted to hook the audience. They are generally placed under the other components of a logo. You can always choose to display the logo without the tagline.
Why is a Logo Important?
When you start building a business, it might seem like creating a logo is far too expensive. You can be compelled to reduce its priority. But most people don’t understand the importance of a logo for a brand because they don’t realize how creating a logo can help set guidelines and long-term goals for the business. Having a logo means that you have a clear idea of what your business is and where you want to take it. Let us look into the reasons why logos are important in business.
Logos are Attention-Grabbing
Nowadays, nobody is interested in sitting down and reading or listening to what you have to say about your business unless you have already caught their attention. Logos are the perfect gateways to convince potential customers that your business is worth considering. Logos can help grab your audience and communicate the core values of your business.
Good Logos Make Good First Impressions
They say that first impressions are the best impressions. And logos are your first introduction to potential customers. If designed well, they can instill curiosity and encourage them to learn more about your business. If you make a good first impression, you can establish a dominating presence in your niche.
Your Logo is the Base of your Brand Identity
The identity of your brand comes from the logo. Its color, tone, font, and tagline is all included in branding materials. Campaigns are built around keeping the logo in mind. They help you establish the story of your brand and create a marketable brand identity around it.
Logos are Memorable
If you create a memorable logo, then that is enough for the audience to recognize your brand. An ideal logo is the one that helps potential customers connect instantly with what your brand stands for and how it makes them feel. The aesthetic appeal of a logo should trigger positive recall that a name alone will not.
Logos can Separate you from the Competition
If you can design a logo that can communicate the background of your company along with its USP, and make it look different from your competitors at the same time, then it will set you apart from them.
Logos Foster Brand Loyalty
Customers indeed love change. But they also crave consistency. As a brand, when you grow, your logo is going to be placed across various marketing platforms. As a result of this, it will become more familiar to your customers, and this familiarity creates a perception of trust and accessibility. So the next time they require the product you sell, your logo will be the first thing they look for among the choice of brands.
Now that we have established the importance of logos in branding any business, let us see how we go about designing one. First, you need to clearly define your brand identity so that your designs reflect it and think about what your audience would like to see. You can always consult a digital marketing agency and avail their expertise. Just make sure that when you finally choose one, they are not cliché or too complicated.