Email marketing for business is one of the oldest forms of digital communication that marketers started using long before social media and other forms. Social media users have grown exponentially over the last decade, and this has led to some of us wondering whether social media would replace emails. But the truth is that email is still more effective than most other digital marketing means. Taking a look at its ROI versus social media ROIs is enough to convince us why email marketing is still one of the best ways of digital marketing.
What is Email Marketing and its Types?
Using emails to promote your brand, sell products, and build a relationship with your customers is called email marketing. It is a form of direct marketing that uses mass emails to educate and convince leads. They are usually personalized for educating and convincing leads to take specific actions.
There are many types of email marketing that can help diversify your content. Let us look the some of the common types of email marketing
Email newsletters are one of the most common and popular types of email marketing. They are usually scheduled to send daily, weekly, or monthly. You can use email newsletters to provide your subscribers with knowledge and tools that are helpful to them. This can also help you convey your expertise in the industry. There are many ways to add value to your email newsletters. What you should keep in mind is that the content should be engaging, it can include thought leadership, how-tos, and other tips. If your newsletters are helping you build a good relationship with subscribers and increase their loyalty, then your campaign is successful. Good email newsletters also help increase retention and engagement.
Product Update Email
Just like the name suggests, product update emails are sent when you want to inform your customers about a new product or a service that you intend to start. They can also include updates related to the services your offer. It is one of the best ways to convey to your customers that your company is constantly working towards delivering something new and better. These emails are usually simple and direct. But you must be careful not to bombard subscribers with emails that they feel like unsubscribing. To avoid that, you can club 3-4 products and send an email that clearly explains the images by including images, infographics, etc. Providing links to details will also help ensure that customers get all the details they need without you crowding the email.
Informational Emails
Informational emails are sent to invite the subscriber’s attention to a specific event or promote offers related to the customers’ products and services. They usually involve announcements of sales, coupons, free trials, referrals, or events like webinars, open houses, etc. Informational Emails are crafted and sent with a ‘call to action’ (CTA) objective. For this reason, the email should be catchy and attractive. They should highlight the main offer and be written in actionable language with a clear description and a captivating subject line that can gain maximum conversions. The call-to-action links and buttons must be inviting enough to act as triggers to your customers.
Importance of Email marketing
The unwavering impact of email marketing is what makes it important to this day. Even after marketing – especially social media marketing has evolved immensely to this day, we still reap the benefits of email marketing to this day. Let us look into how email marketing helps our campaigns
Emails Help you Stay in Contact with your Audience
When you send emails to your customers, they are capable of checking them at their convenience. As a result, they take time to go through the emails properly. Your subscribers signed up for your email list because they are interested. They have made a commitment to receive them which means they will likely enjoy your emails. Ultimately, it helps boost engagement. Also, Read: 12 Effective Ideas on Email Marketing for Online Retailers
Emails Reach Customers in Real Time
Studies show that over 54% of emails are opened on mobile devices. This means that they have a chance to be accessed in real-time. If your emails are well-designed and compelling, they can produce very high conversion rates on mobiles themselves.Â
Emails Prompt People to Engage with Them
Ever since its existence, emails have always been used as a means of communication. We have all been conditioned to take some action after receiving an email. It can be a simple ‘noted’ reply or forwarding the email. If it is not a personal communication, we are still tempted to click on the links provided in the email. This tendency can be used to drive people to your website or any other call to action with the help of an email.
You can Easily Measure the Results of Email Marketing
The latest email marketing services and tools allow you to track the aftereffects of your email marketing campaign. You can easily track different rates like delivery rates, bounce rates, unsubscribe rates, click-through rates, or even open rates. You can get an easy understanding of how your campaign is working and take quick decisions on whether to continue them, tweak them or simply kill them.Â
Email marketing is an Affordable Marketing Technique
If you can spare an employee to manage your email marketing, then it is one of the cheapest forms of marketing. Managing email marketing will include writing, scheduling, and sending emails. All questions about offers and other concerns must be answered. They should also add and delete members and keep updating other relevant data.
The cost per conversion of email marketing is very compelling. There are many email marketing companies or service providers that allow you to have 1000 contacts and send them a total of 5000 emails for free. Most of these companies have varied subscription plans depending upon the volume of your senders.
Email Marketing Facilitates Targeted Messaging
The people on your email marketing list need not all necessarily be in the same stage when it comes to the buying cycle. Some may be just considering, others might be researching and comparing your products with other similar ones, while some others are ready to purchase. As a result, you cannot send them all the same content. Segmenting them can help you send content designed to move them into the next buying cycle.
Email Marketing Helps Increase Brand Awareness
You have an email address in your list because they provided it to you. That shows they have a certain level of interest in your business. Your goal is to increase that interest. So instead of bombarding them with emails about your products all the time, if you try marketing your activities like engagement with the community, or your healthy work culture, it can help your customer to relate with you and establish a rapport with them. You can also send them special offers on occasions like birthdays to stay connected.
Email marketing is undoubtedly still one of the best ways for a business to market its products and services. If you haven’t started email marketing yet for your business, then this is your sign to start setting up a campaign. If you do not know how it is done, it is time for you to partner up with a digital marketing agency that offers email marketing services.
Are you ready to boost your business with email marketing?
