CTR Calculator

Click through rate (CTR) refers to the number of times a user clicks a link or an ad, and arrives at the designated webpage.

Higher click through rates mean higher number of users on your page, which consequentially gives a better chance of conversions.

The CTR calculator is a must-use tool for every marketer. It helps you calculate click-through rates easily, by determining the percentage of users that are clicking on the ad as compared to the number of people viewing the ad.

CTR = Number of ad clicks/ Number of ad impressions

How It Works

This tool determines your CTR based on number of ad clicks and ad impressions. This data can be easily found on your Google ads account. Then, all you have to do is input this information in the space provided, and let our CTR calculator do all the work for you.

Here’s a quick run through on how to use this CTR calculator:

1. Input revenue derived from the specific ad source

2. Enter the cost spent on this ad source

3. Click on ‘solve’ Button

That’s it. Our free tool will calculate click through rate and display the results immediately.

Why You Should Use CTR Calculator

It is important to calculate the click-through rate as it is an important metric for your marketing strategy.

Using our CTR calculator, you can save yourself the time and energy it takes to calculate the click-through rate manually. Our tool automatically does the job and provides accurate results.

You can calculate the click-through rate monthly and gauge overall ad performance over time by comparing each month’s results. This lets you know firsthand when the CTR is dropping acting as a heads up when your ads need to be optimized.

On the other hand, a steady increase in your CTR indicates the success of your ad campaign. You may even calculate the click-through rate weekly for the best results.

If your ads are not yielding conversions, you can calculate the click-through rate to find out the reason for low conversions to help you determine whether the problem is with your ad or targeting, or other factors such as the landing page.

If you have a high CTR, and low conversions, you know that your ads are not the problem. On the flip side, if you have a low CTR, it means your ads need better optimization or targeting to get users to click on it.

The goal of any ad is to generate user interest, which is measurable through the number of clicks your ad receives. Higher CTR means your ad campaign is performing well, and enticing users, turning them to potential customers.

A low CTR, as mentioned earlier, means your campaign is not performing well and needs to be improved.

CTR can also affect other areas of a campaign

If Google detects low CTRs on your ads, they will be considered less relevant and this can affect visibility. Click To Tweet

This means, your ads will be shown less to users, which makes it harder for your campaign, and your CTR to pick up.

Now, to combat this, you might try spending more on your campaign. If that doesn’t go to plan, it might lead to low returns on higher ad spends, or higher cost per action (CPA) and cause a dent in your budget.

Alternatively, you can pay more attention to your ad campaign, find out exactly what the issues are, and fix them. Small changes can make a big difference. Some of the key elements that you can improve to better your CTR are:

Appearance

Your ads have to appeal to your audience, in terms of the product image, colors, graphics used, and the design elements including proper use of fonts and white space.

Copy

The copy has to be informative and enticing to encourage users to click on the ad.

Uniqueness

Your ad has to stand out in the best possible way, highlighting your USPs, and call out to your target audience

Targeting

You have to target a specific audience to reach people interested in your product.

Offers

Compelling offers and sales can increase CTR.