CPA Calculator

Cost per action (CPA), is the cost you paid for obtaining each conversion (clicks, sales etc) through an ad platform. You have to maintain your Cost per action; it should be neither too high nor too low. If your CPC is too high, your ads might reach the right audience, however will cause a dent in your budget. On the other hand, if it is too low, your ads might not reach your target audience.

There is an estimated ideal CPA benchmark across all industries. For PPC search ads it is $59.18, while PPC Display ads it is $60.76

 It is best to ensure your CPA stays below the benchmark.  If your CPA is higher than the benchmark, you will need to rethink your campaign and make some changes in order to lower it. For this, first you have to calculate cost per action

How to calculate CPA:

The formula to calculate cost per action is pretty straightforward. You have to divide the number of conversions with the total cost of advertising.

CPA = cost of advertising/number of conversions

Or, you can just use our online CPA calculator.

We have created this CPA calculator tool for your convenience. It can instantly calculate cost per action saving you the time and effort it takes to do the calculation manually.

How it works:

We offer immediate and accurate results, in a click of a button.  You can use this CPA calculator absolutely free of cost, anytime, anywhere.  All you have to do is enter the required information in the area provided.

• Input Cost per click (CPC) in the space provided
• Enter the conversion rate
• Click on the ‘solve’ button to generate results.

This tool will calculate the cost per action and display results in a matter of seconds.

Why You Should Use CPA Calculator:

• Accurate and reliable results

Small miscalculations can majorly affect your metrics. There is always a risk of miscalculation, however slight, when you calculate cost per action manually. Leave no room for error; use our automated tool and get accurate and reliable results every time.

• Quick and easy to use

This tool is the easiest way to get quick results. If you need to calculate cost per action for multiple campaigns, doing each one manually can turn tedious. Save time and get instant results with this tool.

No efforts from your part, nor any knowledge or expertise required. The CPA calculator does all the work for you. Not to mention, this simple tool is available online free of cost.

• Helps determine the health of your ad campaigns

Keeping track of your CPA can help you determine the health of your ad campaigns. Here’s how:

If your CPA is higher than the average price of a product you are selling, or what a customer would usually spend on a single item, you might want to improve your ads. In other words, this means that you are spending more than you would earn, to convert the user to a customer. This will not bring you profits.

In the reverse case scenario, if your CPA is lesser, it means your campaign is working well. This means that you can generate profits easily as the cost taken to convert the user to a customer is low. So you have to calculate cost per action and keep it in check.

Read on to find out more about what affects your CPA.

As is obvious, ad quality influences your CPA significantly. Poor quality ads will lead to lower conversion rates. The more users click on your ad and convert, the better it is for your CPA. Some important parts of your ad that are especially important are the product image, and the call to action button. The product image has to appeal to your customers and present the particular product in the best way possible. The call to action button has to be enticing. It has to invite web users to check out your product, and click on your ad. A few other factors that can affect your CPA are:

• Ad targeting
• Landing page
• Keyword selection

Use our CPA calculator to calculate cost per action now!