There are so many marketing channels available to grow an eCommerce website, such as social media, PPC, SEO, and network marketing. Among those, email marketing is one of the most profitable channels. Despite the increasing popularity of chat apps and social media, email communications continue to grow in popularity. According to Statista, around 376.4 billion emails will be sent daily by 2025. Emails have also seen higher click-through rates than social media in advertising. Read on to know more about the benefits of email marketing so that you can acquire leads and generate sales for your eCommerce website.
What is Email Marketing?Â
The process of promoting your brand, products, or eCommerce via email is called email marketing. It can also be used to raise brand awareness and boost sales. Most people think that email marketing only involves sending a one-size-fits-all mass email to customers. But it has now evolved into focusing on consent, segmentation, and personalization. The process is made easy by marketing automation.Â
What is the Importance of Email Marketing?
The impact of email marketing can be seen as it allows you to target active customers and make them feel special by recognizing and thanking them for their commitment. It also lets you target less active people and provide them with incentives to become more involved with your business.
Types of Email Marketing
Promotional emails: The email marketing campaigns used to promote specific offers, and new product releases are called promotional emails. The campaign consists of 3-10 emails that may be sent over several days or weeks. These emails will have a call to action.Â
Informational emails: They consist of newsletters that share news related to your business and announcements. Informational emails are used to send all important information like shipping delays, a glitch on the website, etc.Â
Re-engagement emails: These emails are used to reconnect with customers or subscribers who haven’t been active lately.Â
Benefits of Email Marketing for Ecommerce Website
High ROI: Return on investment is the primary reason most businesses invest in marketing. Email marketing offers a better average Return On Investment (ROI) than any other marketing medium. It is one of the most cost-effective ways to get high ROI because it is simple to design and deliver to your target audience.Â
Increased Conversion: Email marketing has evolved into sending emails by segmenting data and campaigns to ensure that the appropriate message is sent to the right individuals. Segmentation is one of the best ways to increase your conversions, it can generate three times the revenue of unsegmented emails because you can send personalized emails. Here are some of the ways you can segment your email list: Demographics, Email activity, Purchase history, Customer subscription, and Email engagement.Â
Uncover Sales Opportunities: As you keep in touch with your customers, you can get an idea of their behavior. With this information, it is possible to persuade potential customers into buying your products. Segmentation plays a crucial role in this process. Anyone new to email marketing usually starts with two different campaigns, one for customers and another one for prospects. As your business progresses, your segmentation can become more detailed. You can even try A/B testing to see what works best. They can then be further segmented by product interest, behavior, and demographics and come up with campaigns with tailored messages.Â
Improve Brand Awareness: Email marketing is a terrific technique to create your brand identity. It allows you to have direct access to your potential customers’ inboxes. If you can provide exciting material in your emails, your brand awareness will only increase. Regularly engaging with your target audience will result in you always being in their emails, and your subscribers will be familiar with your products, services, and even the company as a whole. On top of that, keeping in touch with your customers constantly can increase your reputation as a valued resource, helping you develop trust with potential customers.Â
Saves Money and Time: Traditional marketing is a costly and time-consuming process. Even something as small as distributing fliers is costly. While everyone is aware of why email marketing is effective, one of the biggest advantages is the money and time you can save on email marketing. If you know your way around email marketing, it is pretty easy to create a quality email marketing campaign.Â
Easy to Get Started: Marketing with emails is quite an easy process. You do not need a large team of technical experts to create a good email marketing campaign. You can easily send texts, videos, files, or anything appropriate for your message. Once you have a list, you can start building automated workflows to send your subscribers during various phases of their journey. There are email providers who offer templates, drag and drop editors with which you can efficiently construct spectacular campaigns. Most email marketing software even allows you to track open, click, and conversion rates, boosting your campaign.Â
Restore Lost Revenue: Email marketing automation can help you re-engage with customers who have abandoned their carts. You can set up dynamic workflows that send incentives the instant a customer abandons the cart. When your consumers check their inboxes, they will receive a reminder directing them to their order.Â
How to Get Started with Email Marketing
If you are just getting started with email marketing, here are some tips for you.Â
- Start by understanding the goal of your campaign: Ask yourself what you hope to achieve by creating the email. What actions do you want your recipients to take after they open your email? Are you creating this email for website traffic, revenue generation, brand awareness, feedback, or lead nurturing? While setting the campaign, make sure your goals are aligned with the goals of your business as a whole.
- Define your target audience so that you can create an appropriately engaging and compelling email that helps you reach your goal.
- Choose your email type depending on your goals. They can be welcome emails, cart abandonment campaigns, newsletters, re-engagement emails, etc.
- Choose the time to send your emails. Sending emails at the right time can help you make sure that your emails do not get buried under other emails and go unnoticed. So schedule them when your target audience is more likely to open their emails.
If you feel like you need assistance, you can always consult a digital marketing agency that provides email marketing services.
