Marketing is an essential part of any business. Successful marketing helps attract more customers towards your goods and services and keeps them coming back for more. There are two types of marketing: traditional and digital.
Traditional marketing is a conventional method of marketing that involves advertising through traditional media such as magazines, telephone, newspaper, radio, TV, flyers, brochures etc. Methods of traditional marketing can include print advertisements like newsletters, billboards, flyers and newspaper print ads.
Other forms of traditional marketing include television spots or commercials, as well as radio spots. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone.
Billboards, Magazines and TV Ads cost a large amount of money. Your ROI can never exactly be calculated with traditional marketing as the total reach and impact can only be estimated. Feedback from customers can take time, even though traditional marketing is accepted widely.
It includes all sorts of marketing that use digital media like search engine optimization (SEO), search engine marketing (SEM), influencer marketing, data-driven marketing, content marketing, pay-per-click advertising (PPC), affiliate marketing, e-commerce marketing, social media marketing, email direct marketing, etc.
It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS) and callback.
It costs much less than traditional marketing and small businesses can compete with large enterprises. With advanced analytics tools available, your exact ROI can be calculated at real time.
Digital marketing is interactive marketing and it offers instant feedback from prospects and customers. However, people who are not familiar with digital marketing, find it hard to understand and adopt the concepts.
Even though digital marketing is the main form of marketing for many companies, traditional marketing is still required. Business usually take an integrated approach, using a mix of digital and traditional methods that best suits their needs.
Thus, when you try to make business strategies, you must first have clarity about your target audience and then chose the right promotional mix. For this, you need to have a clear understanding of the strengths and weaknesses of traditional and digital media.
Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. When executed well, a strong customer engagement strategy will foster brand growth and loyalty.